cyan

Created by Daniela Haufe and Detlef Fiedler, cyan is a graphic design studio recognised for its distinctive approach to poster design and visual identity. Working since the 1990s with both digital tools — notably Photoshop — and traditional printing processes, the studio has developed a visual language defined by precision, saturation and layered composition. Rooted in the legacy of modernism while subverting expectations of immediate legibility, cyan positions graphic communication as a space of ambiguity, where images and text reveal themselves gradually through layered reading.